Brand Pyramid and Messaging Framework

Service Description

Give your brand direction through the Brand Pyramid tool that will build the foundation to connect with customers on an emotional level. The brand pyramid will provide actionable insights to define the Messaging Framework through the Brand promise translating internally as the WHY (brand’s vision and mission), and externally as the HOW (brand’s personality and values). The end result is 2-3 options for a succinct positioning statement or tagline that defines the purpose, the audience, and the offering with impact. Includes: 1hr 1:1 session with Brand Strategist 3 x 30min sessions with Brand Strategist 2 rounds of editing/polishing your brand framework (review/feedback on pyramid and framework) + 1 round of review/feedback on Positioning statement (could be tagline) Pre-requisites: Clear description of the brand offering (attributes, benefits, purpose, differentiation) Understanding of how the brand wants to be seen/perceived Clarity on own brand differentiation